IntentNotes for mindful living

IntentNotes was created from a simple belief:
what we choose to focus on shapes how we feel, live, and move through the world.

We turn simple, beautiful objects into anchors for intention.
Affirmation notes, fragrances, mugs, journals, apparel.

Each one gently reminds you: You have a choice.

At the center of everything we create are six intentions: HOPE,KIND, JOY, CALM, LOVE, LUCK

Each piece is labeled with “i choose…” because intention isn’t something you find once - it’s something you practice.
These are small, yet powerful decisions - made again and again.

We believe intention extends beyond what we feel, into how things are made.
We hand-craft on the North Shore of Boston, print on demand to reduce our carbon footprint, thoughtfully source our materials, work with local partners whenever possible, never test on animals.

Mindful living doesn’t have to be complicated. Sometimes, it begins with a single note.